The Seen - Creative design based in Stourbridge, West Midlands, UK

The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design

HOME / NEWS / Aston Martin Racing, Quarterly newsletter
Aston Martin Racing quarterly newsletter, creative design by The Seen
Aston Martin Racing quarterly newsletter, creative design by The Seen
Aston Martin Racing quarterly newsletter, creative design by The Seen
Aston Martin Racing quarterly newsletter, creative design by The Seen
08/07/11

We recently had the opportunity to start work with the Aston Martin Racing team in producing what is the first of a quarterly newsletter.

The first issue, which is a 30 page editorial/magazine type production, features touches and elements consistent with Aston Martin Racing's 2011 season identity and overall Aston Martin branding.

'When working with an established brand it is crucial that their visual message is adhered to and honoured. Sadly, if you look around you can often see what is termed as 'adolescent design' where a designer has let their creative urges override and dilute what was a clear and identifiable business.

A good design/agency should be able to rise above these urges as standard, to ensure that a company's communication and brand message is consistent and instantly recognisable.'
Adrian Morley, Creative Director

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