The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design
We utilised colour coded/gelled backgrounds that keep synergy with the Drayson Racing brand and include close-up detail shots as well as the main product shots.
The team product items shot were:
In addition to the studio photography we also created the merchandise designs.
2010 has been a fantastic year for the team on track ... 13 races, in 5 countries, on 3 continents. 3rd in ALMS & ILMC 2010 Team Championships. 1 win, 2 poles, 3 GreenX Michelin Green Challenge trophies and a finish in this years tough Le Mans 24 hrs.
It is worth re-iterating here that Drayson Racing is a privateer family run team who have competed alongside major works teams such as Audi and Peugeot.