The Seen - Creative design based in Stourbridge, West Midlands, UK

The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design

HOME / NEWS / Drayson Racing, Product photography
Drayson Racing merchandise photography, team umbrella detail, creative design by The Seen
Drayson Racing merchandise photography, team tshirt detail, creative design by The Seen
Drayson Racing merchandise photography, team cap detail, creative design by The Seen
Drayson Racing merchandise photography, team scaled car, creative design by The Seen
21/03/11

A full suite of commercial studio photography has been supplied for the Drayson Racing team. The photographs are of the teams merchandise items and will be used in their forthcoming online ecommerce team merchandise store.

We utilised colour coded/gelled backgrounds that keep synergy with the Drayson Racing brand and include close-up detail shots as well as the main product shots.

The team product items shot were:

  • 3 tshirts
  • 1 polo shirt
  • 3 caps
  • 1/43 scaled LMP1 car model
  • umbrella


In addition to the studio photography we also created the merchandise designs.

2010 has been a fantastic year for the team on track ... 13 races, in 5 countries, on 3 continents. 3rd in ALMS & ILMC 2010 Team Championships. 1 win, 2 poles, 3 GreenX Michelin Green Challenge trophies and a finish in this years tough Le Mans 24 hrs.

It is worth re-iterating here that Drayson Racing is a privateer family run team who have competed alongside major works teams such as Audi and Peugeot.

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