Lord Drayson famously swapped front-line government politics and big business to follow his lifelong dream of competing at the most prestigious race in the world, Le Mans.
Following our creation of the Drayson Racing brand late 2007 we have been responsible for managing the brand ensuring a consistent visual communication when being used by 3rd parties and a smooth transition from GT2 to top level LMP1 racing both at Le Mans, Petit Le Mans and the full American Le Mans Series.
Our design input has covered the following:
- brand rationale
- on-car branding
- full team collateral
- team transporter
- team pit lane garage branding
- team kit
- video rich team website
- DVD boxed set
- fan collateral
- media download library
The team received very positive feedback on the team branding, at Le Mans, from the Automobile Club de l'Ouest (ACO) – the body responsible for the Le Mans 24 hour race:
'I wanted to thank everyone for your efforts on the garage. It looks wonderful and we have received great praise. Amongst those praising the work you've done is the ACO's second in command who approached Paul (Drayson) and Dale (White) to tell them our complete turn-out of kit is among the elite two in the paddock! Thank you for all of the hard work and long hours involved!'
Drayson Racing continues its long-standing belief that motorsport can be utilised to pursue victories whilst also advancing environmental efficiency and responsibility in motoring. Following their research, development and racing using bio-ethanol fuels the team have now created a pioneering R&D business – Drayson Racing Technologies – developing electric racing cars and systems that are tested on track and taken to the automotive industry as a whole.
Team photography ©Regis Lefebure.
DVD boxed set photography ©The Seen.
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