The Seen - Creative Design

The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design

Ispiri Wheels branding
ISPIRI WHEELS project details

Eurosport Wheels, one of the UK and Irelands largest importer of alloy wheels, approached The Seen to help develop, evolve and reposition their brand.

Re-evaluating the business and where it wanted to be in 5 years time we were able to advise Eurosport Wheels on a strategic name change to Ispiri Wheels. The name reflects the new brand rational which is built around a spirit of Italian racing and design that was also created as part of the branding process.


Following the creation of a new internal brand guidelines document a new azure influenced logo has been designed and produced alongside full marketing collateral that includes:

  • full logo suite and user guide
  • new product website
  • corporate stationery
  • product packaging
  • brochure
  • merchandise collection
  • inspiring brand strap-line 'take the lead'


Following the success of the new branding and positioning Ispiri has experienced rapid growth as a business and has been able to move quickly into its next stage of development as a provider of luxury high-end wheels.

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other BRANDING work