THE SEEN / ROGER SOUTHALL
ROGER SOUTHALL project details
Sculptor Roger Southall is involved in child based charity work in the Philippines and needed advice and guidance to help create a new identity and package that would increase sales of his artwork to aid his charitable works.
Firstly to help Roger and his charitable works we were able to offer our design services pro-bono.
We then helped create a clean and distinctive visual identity for Roger that utlised his brilliant and stylish signature – a visual element that is seen on all his signed artworks.
We were able to guide Roger to make the most of some fabulous free social media platforms (About.me and Flickr) and then helped create his online presence and also the showcase of his artwork.
The new identity was rolled out across the following marketing collateral:
- personal stationery
- electronic stationery templates
- promotional art-pack showcasing works
- personal online presence
- personal flickr account to showcase works
- sculpture and painting studio photography
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