The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design
We utilised colour coded/gelled backgrounds that keep synergy with the Drayson Racing brand and include close-up detail shots as well as the main product shots.
The team product items shot were:
The team have enjoyed some thrilling races on track in the American Le Mans Series and others – 13 races, in 5 countries, on 3 continents. 3rd in ALMS & ILMC 2010 Team Championships. 1 win, 2 poles, 3 GreenX Michelin Green Challenge trophies and a finish in this years tough Le Mans 24 hrs.
It is worth noting here that Drayson Racing is a privateer family run team who have competed alongside major works teams such as Aston Martin Racing, Audi and Peugeot.
We also created the Drayson Racing and Drayson Racing Technologies brands and have been successfully working as brand managers for the businesses since 2007.